As we see it, Instagram has evolved into more than just a social media platform. Few years ago, when the app was first introduced, people use it to snap images of food, places, shameless selfies and mirror ootds (before a night out). Today, Instagram is more than just an online photo book of memoirs. It has  turned into an unconventional art expression by becoming a platform for sharing content that reflects one’s aesthetics, tastes and moods.

So at this point, I shall say that every social being is on Instagram –...