Linya-Linya: Best for your #Hugot Needs

#HUGOT – we all know what this word is. Whether it’s about love (actually, love talaga eh!), friendship, food, movies or even just random things around, we can always derive some huge feelings and #hugots out of (almost) everything.

Last week, I stumbled upon Linya-Linya, a local brand that gets inspiration from creative puns and famous #hugot moments. From the name itself, Linya-Linya is all about words but mind you, this brand has a lot of things to offer because they are MORE THAN JUST a statement shirts line. They sell a variety of products from clothes to notebooks, mugs and eco bags and all of these stuff are creatively crafted to suit our taste for some witty and #hugot-filled wordplay and illustrations.



Linya-Linya, started as a humor Facebook (FB) page that gained traction in social media. Its crusade as a retail brand started in 2012 when the group Yabang Pinoy turned Linya-Linya’s kalokohan into t-shirts while giving it a spot at every organized Global Pinoy Bazaar.




It is not surprising that the Linya-Linya brand grew as it first launch its online store on August 2015. The success in cyberspace sprouted its first physical store at U.P. Town Center on November 2015 followed by a second shop at Market! Market! on February 2016.



Last July, Linya-Linya opened two new stores in two major malls – SM Megamall and Glorietta.

Ang kalokohan, sineseryoso din minsan,” said Ali Sangalang, writer and managing partner of Linya-Linya.


“‘Fun-trepreneurs’— that is what we call ourselves, because we believe that we’re not only selling products, but we’re also promoting the fun-loving culture of Filipinos,” Sangalang added. “Our dream is to connect to a wider audience, share tears of joy and laughter with people, and through our original words, art, concepts, and products, significantly contribute to Filipino culture and society. Ultimately, we want to Linyafy the world!


What I love most about Linya-Linya, aside from the fact that is a homegrown brand, is that it reflects the “feels” of today’s Filipinos. We all have things to say but sometimes, it is best when we deliver them in a more creative way.

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Guys, how to be (as creative as) you po?

Linya-Linya stores are located at the Lower Ground Level of SM Megamall Building A (beside Comic Alley), 1/F of Glorietta 1 (in front of National Bookstore), 1/F of U.P Town Center, and at the Ground Floor of Market! Market!. Their online shop can be accessed via Also like them on Facebook (@linyalinyaph) and follow them on Instagram (@linyalinya).


  1. Berlin

    22nd Sep 2016 - 8:22 am

    Sometimes these shirts and other stuff are what make our day super fun. Reading them gives certain happiness and makes life seem too easy to live. I guess One time or another, there came a time we all wanted to have these hugot lines seen in our shirts, mugs, bags, etc.


    22nd Sep 2016 - 9:20 am

    Very nice concept taking on the what Pinoys are into. Hugot. LOL. Ok ang concept talaga, sana ako na lang nakaisip noon pa. Hehe. Kidding aside, ang mga hugot na iyan, meron din lessons. It reminds me too of a post I did before, one of the most read posts on my blog:

  3. theresa

    22nd Sep 2016 - 11:46 am

    Wonderful lines. I like the mug. Business like this is surely a hit these days.

  4. Maerose JS

    22nd Sep 2016 - 1:02 pm

    I see. Your post is addressed towards Pinoy readers. You’re lucky I’m one! haha Been reading lots of these “hugot” lines on my facebook newsfeed and most of them really cracks me up. I have to say that the shirt with the pizza and the “Kumilos ng ayon sa ambag” made me giggle. I miss my barkada a lot!!!! Scandinavian humor is different; nothing compares to Pinoy humor!

    And what about this U.P. Town Center?? Is it different from the UP Shopping center near the Kalayaan dorm? Yay. I’m old. 😛

  5. Mommy Queenelizabeth

    22nd Sep 2016 - 1:44 pm

    I’ve been looking for stuffs like these lately. Coz my husband loves customized shirts with hugot lines. I also intend to buy several pieces for gifts this Christmas! Its the first time that i heard about Linya Linya. Will check it out soon! 🙂

  6. SlickMaster

    22nd Sep 2016 - 6:06 pm

    No wonder why the graphics really looked familiar to me. Stumbled upon theirstall before.

    I guess this just proves that even for bits of humorous ideas, a business concept can be created. And frankly, #hugot was one of the roots why businesses like Linya-Linya was made.

    Kudos to these brainy kids.

  7. maan austria

    23rd Sep 2016 - 12:52 am

    What a fun way to promote Filipino culture. Filipinos nowadays love making hugot and it is already part of our daily lives from facebook, instagram and even our friends there is always hugot lines. Glad that Linya Linya made this kind of concept. Everyone can relate to their products. It is very Filipino and I love it! ?

  8. Michi

    23rd Sep 2016 - 1:14 am

    Filipinos love hugot lines so this is really a good idea to put into a business. I also enjoy reading different hugot lines in the newsfeed. I’m sure a lot of millenials will patronize these products. I like this line “Kumilos ng Ayon sa Ambag” lol

  9. Jessica

    23rd Sep 2016 - 3:28 am

    Very Pinoy! That’s why I’ve been a fan of their products. And oh, they don’t simply give hugot lines for love but for politics subjects as well. Haha. Hope many filipinos can continue supporting local products like Linya Linya

  10. Miriam -

    23rd Sep 2016 - 4:41 pm

    Fabulous concept! Love how Linya-Linya uses #Hugot moments to create fun products 🙂

  11. Orana Velarde

    24th Sep 2016 - 8:10 am

    Well I have never heard of #hugot but I imagine it’s some kind of english filipino slang witha lot of humor!I love how this company grew from Facebook Page to actual stores all over Manila! Very entrepreneurial indeed!

  12. Maria

    24th Sep 2016 - 11:37 am

    This is what I love the most local brands/artists/entrepreneurs. The passion that ignited them to create these in the first place is what brought them to where they are now. It’s always inspiring to see people like them pursuing what they really love.

  13. Sabine

    24th Sep 2016 - 1:32 pm

    Great that you help a brand getting famous more. I never heard about it. So you know if they have plans to come to Europe? Would be cool to see something from the PH here in Sweden.

  14. Stargazer

    27th Sep 2016 - 5:13 am

    Now this is something that the youngsters can relate to. I hope they can be recognized more and would take their stuff unto the international stage.

  15. Payastyle

    27th Sep 2016 - 12:30 pm

    Great concept and I love the tshirts!

  16. Johna

    27th Sep 2016 - 12:43 pm

    Wowww! They have some great stuff for sale. These are great gifts for my friends, i know they’ll love them ???

  17. Julia Antoinette

    27th Sep 2016 - 1:49 pm

    I LOVE LINYA LINYA! SO witty! I use their bookmarks for my favorite reads!

    Julia Antoinette

  18. Darlene

    27th Sep 2016 - 3:24 pm

    this such cute photos!! I like the mug and the weightloss shirt.

  19. Sigrid Says

    27th Sep 2016 - 5:01 pm

    Gusto ko yong kumilos lang ayon sa ambag. hahaha So apt sa group na mahilig kumain ng pizza. Nauuna pa yung walang ambag, haha


    27th Sep 2016 - 7:31 pm

    Awesome!! Love the t-shirts and the mug too!!

  21. Abie

    28th Sep 2016 - 4:42 am

    My partner would love those shirts! Cute lang haha. Uso nga ang hugot lines especially sa FB.

  22. Lea

    29th Sep 2016 - 5:29 am

    Love the wit and the well-executed puns. Hahaha. This is a new take on statement shirts and I could see myself buying from them. Magiging suki ako hahaha!

  23. Riss

    29th Sep 2016 - 11:09 am

    Hahahaha those hugot lines are really nice! Ang catchy ng mga lines as well as the brand name.

  24. Chardy Baldyosa

    29th Sep 2016 - 11:26 am

    I always see a stall of Linya at UPTC and it never fails to makeme laugh and catch my attention. This brand is certainly made by a really creative pinoy who not only highlights our humor but also our creativity. Amazing post!

  25. Mimi

    30th Sep 2016 - 8:57 am

    Love these merchandises! And I agree that hugot lines these days are very catchy 🙂 The ones here are really creative!

  26. Maryellen

    3rd Oct 2016 - 8:07 am

    Grade A stuff. I’m unnaestioqubly in your debt.

  27. Retlyn Ereca Ceballos

    11th Oct 2016 - 12:18 pm

    I love the shirts! haha. I hope they will have a branch here in Cebu. Since Christmas is fast approaching, a top from their shop would be the perfect gift for my hugoterang friend hahaha

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Call me Shai, your modern multihyphenate bbgirl. I post all my little stories, discoveries and life tips here so yeah, hope you enjoy my randomness!


Established in 2016, Wander with Me is a lifestyle blog that talks about everything that is interesting and relevant.


It has been my outlet for sharing latest trends in food, fashion, consumer products, personal thoughts and others.


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